Portfolio
Qualys (End client)
Qualys, Inc. is a pioneer and leading provider of disruptive cloud-based security, compliance and IT solutions with more than 10,000 subscription customers worldwide, including a majority of the Forbes Global 100 and Fortune 100. I was a product marketing lead for the Qualys Web Application Security (WAS) product line.
Verticals: Finance, Healthcare, Retail/eCommerce, and others
Personas: CISO or vulnerability analyst or pen tester or security analyst or SecOps engineer
Verticals: Finance, Healthcare, Retail/eCommerce, and others
Personas: CISO or vulnerability analyst or pen tester or security analyst or SecOps engineer
Verticals: Healthcare, Finance, Banking/Government and others
Personas: CISO or any IT security buyer/generalist
Contact/Lead goal: Undisclosed
Wrote a blog related to integration of 3rd party Personally Identifiable Information (PII) results with WAS product/Cloud Platform dashboard - Blog
Verticals: Spans few verticals as PII is being collected for various purposes
Personas: CISO or Director of IT/Security or SecOps engineer or pen tester and vulnerability analyst
Revenue Goal: Undisclosed
Created Emails for Email Marketing for Qualys WAS product and for promotion of PII collection and exposure discovery capability
Purpose: To obtain new contacts or to increase product trials or to convert MQLs to SQLs.
Access: Maybe Confidential
F5 Networks
F5 Networks is a Forbes 500 company engaged in selling adaptive application and security services to help achieve customers target business outcomes. In the security group I successfully did GTM launches and more.
Verticals: Finance, Healthcare, Retail/eCommerce, and others
Personas: CISO, Head of Security, Director of IT/Security and security engineer/architect/analyst
Revenue goal: Around $5 Million
Verticals: Healthcare, Finance, Technology, eCommerce, Banking, and others
Personas: CISO, Head of Security or Director of IT/Security and someone like Fraud analyst
Revenue goal: Maybe around $2 Million
Verticals: Spans a lot of verticals as Big-IQ is essential for managing most or all F5 security products
Personas: CISO, Director of IT/Security, and maybe to DevSecOps/DevOps practitioners
Revenue Goal: Probably 10% to 15% of all security products revenue/quarter
Security Features and Benefits Catalog
Purpose: Mostly internal. For hashing out messaging to build marketing and/or sales collateral
Access: Maybe Confidential
F5 Networks
F5 Networks is a Forbes 500 company engaged in selling adaptive application and security services to help achieve customers target business outcomes. In the security group I successfully did GTM launches and other marketing activities.
Verticals: Finance, Healthcare, Retail/eCommerce, and others
Persona: CISO, Head of Security, Director of IT/Security, and security engineer/architect/analyst
Revenue goal: Around $5M
Verticals: Healthcare, Finance, Technology, eCommerce, Banking, and others
Personas: CISO, Head of Security or Director of IT/Security & someone -level or VP level executives & Director level people
Revenue goal: Probably < 2M
Verticals: Spans a lot of verticals as Big-IQ is essential for managing most or all F5 security products
Personas: CISO, Director of IT/Security, & maybe DevOps/SecOps practitioners
Revenue goal: Probably < 25M
Security Features and Benefits Catalog
Purpose: Mostly internal. For hashing out messaging to build a variety of marketing and/or sales collateral
Blue Medora
Blue Medora is into enterprise-grade integration for IT monitoring. They launched industry’s first IT monitoring integration service (MIaaS), BindPlane. I was tasked to perform GTM activities for 4 products, build a BindPlane solution for partners to attract 100+ monitoring platform partners, and more.
I did GTM launch for 4 products. But, I want to focus on one launch.
Verticals: Technology, Travel, Pharma, Finance/Banking etc.,
Persona: Director of IT/Systems/Infrastructure
Revenue goal: Probably < 2M
Verticals: Technology
Persona: C-level or VP level executives and Director level people
Revenue goal: Probably < 2M
Verticals: Finance/Banking/Travel/ Technology
Persona: C-level/VP level executives & Director level
Revenue goal: Probably < 2M
Ixia/Keysight Technologies
Ixia provided application performance, visibility, and security resilience solutions to validate, secure, and optimize businesses physical and virtual networks. I triumphed in creating detailed GTM customer journeys and campaigns for launching 5G test solutions for NEMs & Carriers with the goal of educating customers on business benefits.
Verticals: Technology, Carriers, NEMs, Government, Connected Cars, Fleet Management, IoT Enabled Verticals, Manufacturing, Smart Cities, and others
Persona: Network Directors, Operations Directors, Services Directors, and others
Revenue goal: Probably < 15M
Result: Around 1000 downloads in a month and around 500 new contacts
Verticals: Technology, Carriers, NEMs, Government, Connected Cars, Fleet Management, IoT Enabled Verticals, Manufacturing, Smart Cities, and others
Persona: Network Directors, Director of IT, Ops Directors, Services Directors, and others
Revenue goal: Probably < 5M
Verticals: Retail Healthcare, Service Provider, and a network equipment manufacturer
Persona: Lead Test Architect, Infrastructure Director, and Network Administrator
Revenue goal: Probably < 5M
Verticals: Network equipment manufacturer
Persona: Lead Test Architect, Network Administrator
Revenue goal: Probably < 2M
Verticals: Cloud, IaaS/SaaS/PaaS, and may be carriers
Persona: Cloud Architect
Revenue goal: Probably < 5M
Verticals: IoT - wired/wireless. Maybe industrial robots, utility controllers, supply chain sensors
Persona: Security personas
Revenue goal: Probably < 5M
Array Networks
Array offers a range of application delivery and security solutions aimed at maximizing employee productivity, ensuring always-on availability, optimizing the end-user experience, and guarding business infrastructure against attack and data leakage. I marketed SSL VPN products that provided data security (data at rest and data in motion) and encryption with identity and access management (IAM) that scaled to 64000 users.
As a leader in the marketing team, I took the company to IPO with other teams. Successfully delivered many GTM launches, achieved digital/web marketing goals, and executed many sales and channel requests. My efforts have led to increased revenue and successful customer engagement.
Verticals: Enterprise, Service Providers, Carriers, Government, Healthcare, Financial, and others
Persona: Director of IT or VP of IT or CIO and others
Revenue achieved: Around 25M since launch
Please refer to the next box for details on verticals, persona, and revenue
Verticals: Enterprise, Service Providers, eCommerce, Retail, Carriers, Government, Healthcare, Financial, and others
Persona: Director of IT or VP of IT or CIO, application team/owner, and others
Revenue achieved: Around or above 10M since launch
APV product line "demo" for training channel parters, sales enablement, partners, customers, and resellers - Video
Verticals: SMB, Mid-Market, and Enterprises from various verticals like finance, eCommerce, Service Providers, and more!
Persona: CIO, VP of IT or Director of IT, services directors, and maybe app teams/owners and others
Revenue achieved: Around or above 15M since the launch of APV product line
Verticals: Enterprise, Technology, Service Providers, eCommerce, Retail, Government, Healthcare, Financial, and others
Persona: Director of security/IT or VP of IT security or CISO, and maybe others
Revenue achieved: Around or above 10M since launch
Verticals: Enterprises (Finance, eCommerce, & Healthcare etc.), service providers, system integrators, & technology vendors
Persona: CIO, VP of Business Development, and maybe services directors at service providers.
Verticals: Enterprises from different verticals (finance, eCommerce, Healthcare etc.), service providers, system integrators, and technology vendors etc.,
Persona: CIO, VP of Business Development, and maybe directors at service providers.
Verticals: Banking and/or Finance
Persona: C level or VP level or Director level persona in IT